Prajjwal Choudhury, in his work titled 'Everything has been done before, but we would like to go back and begin all over again', displayed at 'Re-claim, Re-cite, Re-cycle' sets up a recycling machine apparently operating as a kinetic conditioned to reprocess and reproduce matchboxes. He says: "There will be 2000 match boxes placed inside the mixer which will be falling on a moving steel plate. All the match boxes will be accumulated together and once the mixer is empty they will go back into the mixer by vacuum process so the process of recycling begins".
It is obvious that Prajjwal is at war with the way in which everyday objects are taken for granted. He gathers his preliminary fuel from such objects like matchboxes to engineer his thought-provoking creations. These matchboxes filled in the recycling machine carry a realistic visual appeal, but with a wry humor, deceiving the onlooker. The cover of the matchboxes carries images of the works of the world-famous artists-Andy Warhol, Picasso, Damien Hirst, Marcel Duchamp, Salvador Dali, Dhruva Mistry, Jitish Kallat, Subodh Gupta and Atul Dodiya.
(Profile by Latitude 28)
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